As a concept, Product Market Fit was developed and named by Andy Rachleff. But most people who are familiar with it these days will be more likely to cite venture capitalist Marc Andreesen who said,
"You can always feel product/market fit when it’s happening. The customers are buying the product just as fast as you can make it — or usage is growing just as fast as you can add more servers."
Product market fit has always been a concept that is a little hard to define. But Rahul Vohra, founder and CEO of popular email app Superhuman, decided to create a framework for understanding whether his business had achieved it. To do that, he created a set of four questions which are the questions in this product market fit survey template.
To see how Rahul applied these questions to his framework, take a look at this brilliant article on First Round Review.
How would you feel if you could no longer use [Product]?
Ask this question to get a lead indicator of how people value your product. According to Vohra, this is a key moment for a product. If you score a high percentage (say 40+) of respondents who give you 'Very disappointed' as a response, it's likely that you've found the makings of product market fit.
What type of people do you think would benefit from using [Product]?
The second question in this survey template gives customers an opportunity to describe a person who they feel is a good user of this product. Satisfied users, according to Vohra, will describe themselves. But learning about what the dissatisfied users (who describe others) think can give you key insights too!
What is the main benefit you receive from using [Product]?
Asking a question like this one helps you learn specifically what problems the product you're providing is solving for your customers and what kinds of problems it could solve for future customers.
How can we improve [Product] for you?
Products, particularly in software, are always in development. And features take time, effort and sometimes money to build. So making sure that you're building the right features for your customers is so important. Asking what would make the product better for them will give you a list of ways that you can think about your development roadmap.