Getting your pricing right

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Pricing your product is one of the more complex decisions you'll need to make when running a business. It's not just about comparing your competitors (although that's not a bad place to start) It's also about understanding more about who you're selling to, how much they care about the problem you're solving, and ultimately what their budget is.

This template should be a great place to start discovering more about your customers attitude to the product and your pricing. This isn't a one stop shop though, and repeat investigation of your pricing model over time is an important part of your scaling process.